BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Media reports, customer records, research reports and pricing data.
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Internet, public relation personnel, legal formalities and newspapers.
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Trade and employer associations, research reports and specialist trade journal.
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Trade and employer associations, customer records and specialist trade journal.
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Detailed explanation-1: -The main sources of external secondary sources are (1) government (federal, state and local) (2) trade associations (3) commercial services (4) national and international institutions. Agricultural statistics.
Detailed explanation-2: -The structure of most business and industrial markets can be fully analysed through desk research. Sources include the general and trade press, directories, company financial data, published reports, trade association output and government statistics.
Detailed explanation-3: -External Desk Research-External Desk Research involves research done outside the organizational boundaries and collecting relevant information. These outside resources are described below: Online Desk Research-There is incredible amount of data available online on internet.