MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the Boston Matrix Model categories are being described here:a business unit that shows rapid growth but poor profit margins.
A
Star
B
Cash Cow
C
Problem Child/Question Mark
D
Dog
Explanation: 

Detailed explanation-1: -A Cash Cow is a market leader that generates more cash than it consumes. Cash Cows are business units or products with a high market share but low growth prospects.

Detailed explanation-2: -A problem child is one of the four categories in the growth-market share matrix describing a business with a small market share in a rapidly growing industry. A cash cow is one of the four BCG matrix categories that represents a product or business with high market share and low market growth.

Detailed explanation-3: -The Boston Matrix describes the impact of market share and market growth on businesses by using four categories: dogs, cash cows, question marks (or problem children) and stars.

Detailed explanation-4: -Which of the Boston Consulting Group Model (BCG Model) categories are being described here: a business unit that generates more cash than it needs to maintain its market share.

There is 1 question to complete.