MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following are digital marketing strategies?a) To grow your audience and increase targeted traffic on your website.b) To plan activities that will increase the number of followers gained on social media.c) To improve customer journeys and content marketing to increase online and offline conversion.d) To increase the long-term value of customers acquired through social media.
A
b and d only
B
c and d only
C
a and d only
D
a and c only
Explanation: 

Detailed explanation-1: -Digital marketing is the marketing of products and services using digital technologies. It is an umbrella term that encompasses strategies like social media marketing (SMM), search engine optimisation (SEO), email marketing, SMS marketing, etc.

Detailed explanation-2: -Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

Detailed explanation-3: -Let’s cover three digital marketing strategies-data-driven email marketing, IP and location-based marketing, and targeted social media advertisements-and how you can take them to the next level to expand your association’s reach.

There is 1 question to complete.