MANAGEMENT

Detailed explanation-1: -Focus groups are a type of qualitative research. Observations of the group’s dynamic, their answers to focus group questions, and even their body language can guide future research on consumer decisions, products and services, or controversial topics.

Detailed explanation-2: -The methods of field research include: direct observation, participant observation, and qualitative interviews.

Detailed explanation-3: -In market research, a focus group could be a representative sample of a population. For example, a political party may be interested in how young adult voters would react to certain policies. By observing young adults discussing those policies, market researchers would then report their findings to their client.