MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following are market segmentation strategies? a) Geographic b) Demographic c) Economic d) Psychographic
A
a, b and d
B
a, b and c
C
a, c and d
D
b, c and d
Explanation: 

Detailed explanation-1: -Other types of market segmentation with examples. Demographic, psychographic, geographic, and behavioral are the four pillars of market segmentation, but consider using these four extra types to enhance your marketing efforts.

Detailed explanation-2: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.

Detailed explanation-3: -Five ways to segment markets include demographic, psychographic, behavioral, geographic, and firmographic segmentation.

Detailed explanation-4: -A marketing segmentation strategy helps determine which customers you can build relationships with, how to group them, and what marketing actions to take to best reach your target market. Creating a customized experience catered to customers lead to higher customer retention rates and more focused marketing campaigns.

Detailed explanation-5: -The three main types of market segmentation are demographic, psychographic, and behavioral. Demographic segmentation divides people based on their age, income, education level, and occupation.

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