BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following BEST defines the Place component of the digital marketing mix?
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Channels selected to advertise your products and services
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The physical locations where a business is located
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The location where a campaign is directed to.
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The page on a website where a customer is directed to
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Explanation:
Detailed explanation-1: -Which of the following BEST defines the Place component of the digital marketing mix? The location where a campaign is directed to.
Detailed explanation-2: -Place. In the marketing mix, the term “place” refers to the distribution of the product. Where does the customer buy the product? “Place” might be a traditional brick-and-mortar store, or it could be online.
Detailed explanation-3: -Product: variety, quality, design, features, brand name, packaging, services. Price: list price, discounts, allowance, payment period, credit terms. Place: channels, coverage, assortments, locations, inventory, transportation, logistics. Promotion: advertising, personal selling, sales promotion, public relations.
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