BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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To allow the company to specialize
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To use a wide range of prices
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To allow the company to meet the needs of a variety of consumers
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To reduce the costs of the goods the company purchases for resale
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Detailed explanation-1: -A company that has a narrow product mix offers a limited number of product lines. This enables the company to specialize effectively, to produce efficiently, and to concentrate on marketing the product lines.
Detailed explanation-2: -The business with a narrow product mix offers a limited number of product lines. Hav-ing a narrow product mix allows a company to specialize effectively, to produce efficiently, and to concentrate its marketing efforts on its few product lines.
Detailed explanation-3: -Product mix helps determine in which direction your company is heading, and the data accumulated by it helps you determine where you want to lead the company. It also helps you to be consistent with your targeted customers.
Detailed explanation-4: -The width of the product mix refers to how many product lines the company carries. the line. The length of the product mix refers to the total number of items in its product mix.
Detailed explanation-5: -In regard to a firm expanding its product mix: Expanding the width can provide a company with the ability to satisfy the needs or demands of different consumers and diversify risk. Expanding the depth can provide the ability to readdress and better fulfill current consumers.