MANAGEMENT

Detailed explanation-1: -For example, The Coca-Cola Company has its signature Coca-Cola brand, featuring original Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, etc. This would be described as a product line, while their product mix consists of their Coca-Cola, Dr. Pepper, Glaceau Smartwater, Sprite (and so on) product lines.

Detailed explanation-2: -Example of a Product Mix For simplicity, assume that Coca-Cola oversees two product lines – soft drinks and juice (Minute Maid). Products classified as soft drinks are Coca-Cola, Fanta, Sprite, Diet Coke, Coke Zero, and products classified as Minute Maid juice are Guava, Orange, Mango, and Mixed Fruit.

Detailed explanation-3: -A description of the width of a business’s product mix offering a limited number of product lines. Broad Product Mix. = Many different product lines carried. A description of the width of a business’s product mix offering many product lines.

Detailed explanation-4: -This allows the business to meet the needs of a variety of consumers, to use a range of prices, and to compete effectively. The business with a shallow product mix (also called a short product mix) offers few items within the product line.