MANAGEMENT

Detailed explanation-1: -Psychographic factors may include personality characteristics, lifestyle, social class, habits, behaviors, and interests. Each of these unique psychological factors greatly influences a consumer’s behavior.

Detailed explanation-2: -3 types of psychographics. The main types of psychographics are interests, activities, and opinions. You can split that into subcategories as well. (Attitudes are slightly different than opinions; lifestyle and behavior are slightly different than activities).

Detailed explanation-3: -A common example of psychographic segmentation is a luxury mobile-manufacturing brand that specializes in customization. These mobiles are not available for people from every class.