MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is MOST LIKELY to negatively impact a company’s reputation?
A
Failing to monitor online digital conversations adequately
B
Failing to meet stakeholder and customer expectations
C
Encouraging external parties to publish brand references
D
Constant interaction with customers on social media
Explanation: 

Detailed explanation-1: -It increases liquidity risk, impacting stock price and cutting market capitalization. It will certainly result in loss of customers and falling sales. It can undermine employee retention, and make it hard to recruit new talent, increasing staffing costs and hitting operating margins.

Detailed explanation-2: -Reputational damage can result in loss of revenue, loss of business partners, employee turnover, and loss of confidence from the board and stakeholders responsible for your corporate governance. These events can also leave your company vulnerable to lawsuits, or force you to provide compensation to those affected.

Detailed explanation-3: -Lack of engagement on active social channels and a failure to monitor online activity have the potential to negatively affect an organisation’s reputation.

Detailed explanation-4: -A poor reputation also correlates with increased costs for hiring and retention which degrades operating margins and prevents higher returns. Furthermore, reputation damage increases liquidity risk which impacts stock price and ultimately slashes market capitalization.”

There is 1 question to complete.