MANAGEMENT

Detailed explanation-1: -All of the following are features of relationship marketing, except: orientation to customer retention.

Detailed explanation-2: -Relationship marketing is a long-term strategy focused on the customer relationship, not on a single transaction. It focuses on ensuring customer satisfaction for the long-hual rather than simply for a quick sale.

Detailed explanation-3: -Relationship marketing helps retain customers over the long term, which results in customer loyalty rather than customers purchasing once or infrequently. Relationship marketing is important for its ability to stay in close contact with customers.

Detailed explanation-4: -Relationship Marketing – Characteristics: Concern, Trust, Commitment and Service. Generally, marketing was tied in with making sales and acquiring benefits. Organizations were keener on increasing their sales by drawing in new clients. Enough efforts were not made to fulfill and keep up with the current ones.