MANAGEMENT

Detailed explanation-1: -Which of the following provides a reason not to conduct marketing research? insufficient time to conduct research, no money, decision making data already exists.

Detailed explanation-2: -"It’s too costly." Marketing dollars are difficult to come by and dollars for marketing research are even more difficult to come by. Unless you entrench data, benchmarks, and measurements into your core goals and strategies, marketing research is often an afterthought for companies.

Detailed explanation-3: -Some of the overarching goals that market research can help organizations accomplish, include: making important business decisions, securing investments and funding, determining new business opportunities, and even avoiding business failures.

Detailed explanation-4: -Market research helps you understand your customers better. Researching the places that use similar services and products will also give you a good idea of where you may expand in the future, or the best demographics to target with advertising.