MANAGEMENT

Detailed explanation-1: -Telemarketing is NOT a part of marketing communication mix.

Detailed explanation-2: -List price is not a part of product in marketing mix; it is the part of price mix.

Detailed explanation-3: -Advertising is a specific marketing communication activity that falls under the “promotion” element of the classic marketing mix–also known as the Four Ps of product, price, place and promotion. Sales is a broader function that’s involved in all four elements of the marketing mix.

Detailed explanation-4: -What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix, ” or the combined tools and methodologies used by marketers to achieve their marketing objectives.

Detailed explanation-5: -The marketing mix consists of the four key elements of a marketing strategy: product, price, place and promotion.