BUISENESS MANAGEMENT
MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Which of the following is one of the elements included in judging the consistency of a company’s product lines?
|
|
End use
|
|
|
Product names
|
|
|
Packaging
|
|
|
Life cycle
|
Explanation:
Detailed explanation-1: -The four Ps are the four essential factors involved in marketing a product or service to the public. The four Ps are product, price, place, and promotion. The concept of the four Ps has been around since the 1950s.
Detailed explanation-2: -Consistency. Product mix consistency refers to how closely products are linked to each other. Less the variation among products, more the consistency. For example, a company dealing in just dairy products has more consistency than a company dealing in all types of electronics.
There is 1 question to complete.