BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Relationship Era-Selling Era-Marketing Era-Production Era
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Selling Era-Relationship Era-Production Era-Marketing Era
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Production Era-Selling Era-Marketing Era-Relationship Era
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Marketing Era-Selling Era-Production Era-Relationship Era
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Detailed explanation-1: -According to Keith, marketing evolved into its present-day prominence within firms during four distinct eras throughout American history. These eras include the production era, the sales era, the marketing era, and the marketing company era.
Detailed explanation-2: -Marketing has changed over time because the access to greater audiences and larger target markets has increased and changed with new forms of media tools. The change in marketing has also gone from consumer-based specific to buying, to consumer-based-loyalty and brand desire.
Detailed explanation-3: -With the 1950s and 1960s came The Marketing Era, which represented a major shift in thought around how to successfully sell products to customers. During the previous era, companies had focused on figuring out how to find the right customer for the products they manufactured.
Detailed explanation-4: -The marketing process consists of four elements: strategic marketing analysis, marketing-mix planning, marketing implementation, and marketing control.