MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following statements correctly describes Business to Business customers?
A
They are product driven
B
They are relationship driven
C
They are emotional when deciding to buy
D
There is a single step buying process.
Explanation: 

Detailed explanation-1: -Which statement best describes personnel in sales-oriented firms? They focus on selling the products which the organization makes rather than making what the market wants.

Detailed explanation-2: -Which of the following statements best describes a customer lifetime value (CLV)? CLV is what a customer contributes to a retailer’s profits over his or her entire relationship with the retailer.

Detailed explanation-3: -Which of the following statements about customer loyalty is true? Customer loyalty stems from an organization’s ongoing efforts to meet and exceed customer expectations.

Detailed explanation-4: -Which of the following statements is true about a retailer’s customer databases? It is the foundation for subsequent CRM activities.

There is 1 question to complete.