BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following statements is not true with regard to the concept of product?
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It is a bundle of utility.
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It is a source of satisfaction.
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It is confined to physical product.
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All of the above.
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Explanation:
Detailed explanation-1: -10. Which of the following statements is not true with regard to the concept of a product? Answer: (c) It is confined to physical products.
Detailed explanation-2: -It is not true to say that marketing focuses primarily on selling goods, services and/or ideas to customers.
Detailed explanation-3: -List price is not a part of product in marketing mix; it is the part of price mix.
Detailed explanation-4: -Which of the following statements is true of the selling concept? It is typically practiced with unsought goods.
Detailed explanation-5: -The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.
There is 1 question to complete.