BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The extent to which a product’s perceived performance matches a buyer’s expectation
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The difference between total customer value and total customer cost
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Either A or B
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None of the above
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Detailed explanation-1: -Customer satisfaction is the extent to which a product’s perceived performance matches a buyer’s expectations. Customer satisfaction is that a customer perceives from the use of a product. It can be different from person to person for a same product.
Detailed explanation-2: -Customer satisfaction is defined as a measurement that determines how happy customers are with a company’s products, services, and capabilities. Customer satisfaction information, including surveys and ratings, can help a company determine how to best improve or changes its products and services.
Detailed explanation-3: -Customer satisfaction depends on the product’s perceived performance relative to a buyer’s expectations.
Detailed explanation-4: -Customer satisfactiondepends on the product’s perceived performance relative to abuyer’s expectations. If the product’s performance falls short of expectations, the customer is dissatisfied.
Detailed explanation-5: -Customer is satisfied, If customer’s expectations and products performance matches.