MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of these items is an example of Place utility?
A
Arranging special credit programs to purchase a high-ticket item
B
Putting more expensive products on shelves at eye level
C
Packaging related products together in a container for a special price
D
Recording a salesperson as he or she demonstrates a product
Explanation: 

Detailed explanation-1: -The marketing mix, also known as the four P’s of marketing, refers to the four key elements of a marketing strategy: product, price, place and promotion.

Detailed explanation-2: -In marketing, utility refers to how a product can be useful to customers in a way that convinces them to make a purchase. Marketing utility is the idea that the best way to sell a product to a consumer is to show them how the product could provide value to their life.

Detailed explanation-3: -The functions of marketing add value to a product. they make it more useful. The added value in economic terms is call utility.

Detailed explanation-4: -What is form utility? Form utility involves changing raw materials or putting parts together to make them more useful.

There is 1 question to complete.