BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Add more PPC keywords to expand the reach
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Split ads into smaller segments to have a better Click Through Rate (CTR)
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Improve campaign relevancy
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Review non-performing PPC keywords
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Detailed explanation-1: -An effective PPC campaign is the process of continuous research and refinement. Never follow the “Set it and forget it” approach for PPC campaigns.
Detailed explanation-2: -Effective PPC campaign is the process of continuous research and refinement. Never follow “Set it and forget it” approach for PPC campaigns. You must do research to understand searcher’s behavior. You must also research on your profitable keywords and best suitable days and hours for your campaign.
Detailed explanation-3: -These are three PPC strategies that don’t work anymore: Bidding on every keyword on each match type. Manual bidding on large spending accounts. Remarketing based on website visitors alone.
Detailed explanation-4: -Landing page – The most effective PPC campaigns have landing pages or webpages that seamlessly align with the ads. They provide high relevancy with your PPC ads. Someone needs to write and design them to ensure your CTAs will generate more clicks.
Detailed explanation-5: -Con: PPC is a Costly Long-Term Strategy That’s because you get charged every time someone clicks on your SERP listing. If your goal is to steadily boost traffic and stay at the top, you’ll be paying a lot just to stay visible on Google.