MANAGEMENT

Detailed explanation-1: -Each of the four Ps has its own tools to contribute to the marketing mix: Product: variety, quality, design, features, brand name, packaging, services. Price: list price, discounts, allowance, payment period, credit terms. Place: channels, coverage, assortments, locations, inventory, transportation, logistics.

Detailed explanation-2: -Place of the 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports. Place decisions outline where a company sells a product and how it delivers the product to the market.

Detailed explanation-3: -(3) Place (Distribution) Mix: It includes channels of distribution, transportation, warehousing and inventory control.

Detailed explanation-4: -Place. Place is where you sell your product and the distribution channels you use to get it to your customer. Much like price, finding the right place to market and sell your product is a key factor in reaching your target audience.

Detailed explanation-5: -Distribution involves not only transportation and storage but also the selection of intermediaries. Promotion focuses on providing information to target markets. The elements of the marketing mix can be varied to suit broad organizational goals, marketing objectives, and target markets.