MANAGEMENT

Detailed explanation-1: -Within tourism marketing, travel agencies are important partners to attract travellers. They provide a platform for customers to find, compare and book products and services.

Detailed explanation-2: -Marketing for hospitality and tourism is the network of strategies and connections used to promote products and services in the travel industry. Marketing draws attention to destinations, hotels, transport services, and local activities while focusing on customer services and memorable experiences.

Detailed explanation-3: -The main types of consumers are business travelers, leisure tourists (either domestic or international) and people who are visiting friends or relatives.

Detailed explanation-4: -Marketing is important as it drives product awareness that a Hotel / Resort is selling a product or service and it cultivates brand credibility, builds trust among target customers.