MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
While businesses see direct benefits from the use of marketing, individual consumers do not.
A
TRUE
B
FALSE
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -While businesses see direct benefits from the use of marketing, individual consumers do not. Marketing skills can be valuable to people who are not directly employed in the field of marketing. Marketing identifies consumer needs that are not satisfied. Marketing activities are essential for international trade.

Detailed explanation-2: -The correct answer is: True Marketers must attempt to satisfy customer demands and needs, according to the marketing concept, which is a principle that underpins all they do. Market-oriented businesses are those that follow this idea.

Detailed explanation-3: -Explanation: In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing.

Detailed explanation-4: -Not all marketing is directed at consumers. Studies carried out to gather new information specifically directed at a current problem is called primary marketing research. Totally new products that have never been seen by customers are not often introduced.

Detailed explanation-5: -Advertising is a part of the market communication process that a company undertakes with the aim of seeking the attention of the public towards a particular message. Marketing is the process of understanding the market conditions in order to identify the customer needs and create such a product that it sells itself.

There is 1 question to complete.