BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A group of similar products
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A part of the market that contains a group of buyers with similar buying habits
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A part of the market that contains a group of buyers with different buying habits
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A list of factors linking to target audiences
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Detailed explanation-1: -What Is Market Segmentation? Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action.
Detailed explanation-2: -What Is a Market Segment? The term market segment refers to people who are grouped together for marketing purposes. Market segments are part of a larger market, often lumping individuals together based on one or more similar characteristics.
Detailed explanation-3: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.
Detailed explanation-4: -Geographic segmentation: The where Geographic segmentation is the process of grouping customers based on where they live and where they shop.
Detailed explanation-5: -Market segmentation is the process of aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action. Market segments are the relatively homogenous groups of prospective buyers that result from the market segmentation process.