MANAGEMENT

Detailed explanation-1: -A prop is an item or group of items you use to tell your product’s message. It is usually placed in a window display, floor display or stand alone by an end cap. It can include a PoP display shelf or product display in your retail store. The items are solely for sales support and are not for sale.

Detailed explanation-2: -VM props work to engage potential customers, telling the story of a product or tempting them to make a purchase. They should bring your visual merchandising strategy to life. Props have the ability to showcase products in the ways that they can be used, capturing consumers’ imaginations and encouraging impulse buys.

Detailed explanation-3: -A merchandise display is the physical placement of products and items in a retail store. It can be a powerful way to highlight a product or products’ most important features and pique customers’ interest.