MANAGEMENT

Detailed explanation-1: -Atmospherics are the controllable characteristics of retail space which entice customers to enter the store, shop, and point of purchase. Many retail giants will use elements of atmospherics to help identify their retail brand and set it apart from competitors.

Detailed explanation-2: -Store Atmosphere: It combines store ambience with visual merchandising elements that are used to convey a certain message about the brand or product. For example, lighting can be used to create a calm atmosphere for relaxation, while colours and music can help customers feel energised.

Detailed explanation-3: -Retail atmospherics refers to store factors such as display design and fixtures, flooring, smell, store lighting and temperature, music, wall coverings, and other elements of store’s ambience, which can be controlled by a retailer to influence the consumer’s buying mood.

Detailed explanation-4: -It encourages people to come into the store, and can help guide them in finding the right product for their needs. Visual merchandising helps create a positive shopping experience for customers so that they will be more likely to return for future visits.