MANAGEMENT

Detailed explanation-1: -A marketing plan is a formal written document which directs activities for a specific time. In marketing, having a time frame is unnecessary when measuring objectives. Understanding ethnic backgrounds and household income is part of market segmentation.

Detailed explanation-2: -A formal, written document that directs a company’s activities for a specific period of time.

Detailed explanation-3: -A marketing plan is a strategic document that specifies your organization’s target markets, marketing objectives, programs and activities to achieve them, expected timescales, resources to be utilized, according to defined budgets, and how success will be measured.

Detailed explanation-4: -Marketing Plan – a written document that acts as a guidebook of marketing activities for the marketing manager.