MANAGEMENT

Detailed explanation-1: -Brand image is the objective and mental feedback of the consumers when they purchase a product. Positive brand image is exceeding the customers expectations. Positive brand image enhances the goodwill and brand value of an organization. To sum up, “Brand image” is the customer’s net extract from the brand.

Detailed explanation-2: -Customer Loyalty/Retention A strong brand image can create credibility and customer loyalty for your company. When a brand is known for delivering what they promise, customers will begin to trust the brand. This can increase customer retention and how often they return.