MANAGEMENT

Detailed explanation-1: -A focal point is a hotspot that acts as the centrepiece of a merchandising design in combination with styled mannequins or displays, props or signage. These focal points tend to be placed in key sightlines, for example entrances to store departments and are mostly evident in window displays.

Detailed explanation-2: -The focal point reflects your main idea, the thing you most want your audience to see. Whether creating brochures, signs, trade show displays, or posters, your focal point will determine where your viewers eye goes, so here are a few ways to make sure you get it right while you’re designing your materials.

Detailed explanation-3: -1. Color is King. As per the principles of in-store retail analytics, color is considered to be a powerful element that can drive sales. Color has the potential to make or break your visual displays.