A large retailer spent a substantial amount of money on television commercials during the holiday season with the goal of increasing sales by 11%. Unfortunately, its sales did not meet the goal during those busy months and management decided not to run the commercials in the future. This information would be found in which component of the promotional plan?

MERCHANDISING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

A	budget
B	evaluations
C	objectives
D	responsibilities

Explanation:

Detailed explanation-1: -Personal selling is the most expensive of the five promotional elements per contact.

Detailed explanation-2: -A marketing plan details the outreach and PR campaigns to be undertaken over a period, including how the company will measure the effect of these initiatives.

Detailed explanation-3: -Institutional Advertising: image or corporate advertising designed to sell public awareness and the reputation of an organization as a whole, rather than selling specific products.

Detailed explanation-4: -An attractive, appealing display of merchandise combined with effective store layout and decor is: visual merchandising.

There is 1 question to complete.

MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING