MANAGEMENT

Detailed explanation-1: -A new retail clothing store whose target market is girls, ages 14-21 should use strong colors and bright lighting to attract customers. Visual merchandising is personal selling because its artistic aspects focus on the customer’s emotional buying motives.

Detailed explanation-2: -Display lighting should only be slightly stronger than store lighting to avoid creating a glare on the merchandise. Visual merchandising is a form of personal selling because its artistic aspects focus on the customer’s emotional buying motives. In department stores, mannequins are examples of functional props.

Detailed explanation-3: -A 2021 study found that the most significant factor of VM which influenced customers to make a purchase was shelf management, so pay attention to how you display products around a store.

Detailed explanation-4: -The visual element that projects an appropriate store images, distinguishes a store from its competitors, and attracts potential customers is the storefront.