MANAGEMENT

Detailed explanation-1: -Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising is paid, nonpersonal communication through various media by business firms, nonprofit organizations and individuals who are in some way identified in the advertising message.

Detailed explanation-2: -Philip Kotler: – “Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor.”

Detailed explanation-3: -One definition of advertising is: “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.”(Bovee, 1992, p.

Detailed explanation-4: -Non-personalized ads are ads that are not based on a user’s past behavior. They are targeted using contextual information, including coarse (such as city-level, but not ZIP/postal code) geo-targeting based on current location, and content on the current site or app or current query terms.

Detailed explanation-5: -Advertising is a paid form of communication which is paid for by marketers to promote goods or services.