MANAGEMENT

Detailed explanation-1: -Visual Merchandisers present, arrange and display items in stores and shop windows, that is, in crucial places where customers get to see, pick and buy products. The role came about back in the 19th century, but has grown only recently, becoming essential in the fashion industry.

Detailed explanation-2: -The purpose of visual merchandising is to attract and engage customers and motivate them to make a purchase. Additionally, visual merchandisers help organize a store’s products so that it’s easier for customers to find exactly what they’re looking for.

Detailed explanation-3: -Branding. Senses. Displays. These three words define the three most basic elements of visual merchandising and can help you win at the point of sale, no matter what type of merchandise you have to offer.

Detailed explanation-4: -A visual merchandiser is broadly responsible for the planning and building of store displays which, on a day-to-day basis, involves moving equipment and stock, creating signage, arranging lighting and maximising artistic and commercial impact.