BUISENESS MANAGEMENT
MERCHANDISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A written document that details a company’s promotional efforts for a certain period of time is a/an:
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executive summary.
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marketing plan.
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promotion plan.
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SWOT analysis.
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Explanation:
Detailed explanation-1: -A marketing plan details the outreach and PR campaigns to be undertaken over a period, including how the company will measure the effect of these initiatives.
Detailed explanation-2: -Personal selling is the most expensive of the five promotional elements per contact.
Detailed explanation-3: -An attractive, appealing display of merchandise combined with effective store layout and decor is: visual merchandising.
There is 1 question to complete.