MANAGEMENT

Detailed explanation-1: -A prop is an item or group of items you use to tell your product’s message. It is usually placed in a window display, floor display or stand alone by an end cap. It can include a PoP display shelf or product display in your retail store. The items are solely for sales support and are not for sale.

Detailed explanation-2: -But before we start with merchandise planning, let’s first understand what is merchandising. So, basically, merchandising means the act of displaying the goods in an attractive manner so that it boosts sales of merchandise.

Detailed explanation-3: -Props are very important in the making of a display, and also in the process of creating imagery. They tell a story not only about the product, but also about the brand’s concept or the store’s, the merchandise’s visibility on the market and so on.