MANAGEMENT

Detailed explanation-1: -A Visual Merchandiser is responsible for planning and building displays that maximize impact on a day-to-day basis. They move equipment, create signage, arrange lighting and work with suppliers-all while maintaining close connections at wider retail levels such as negotiating prices or discussing marketing strategies.

Detailed explanation-2: -Proper Space, lighting, placing of dummies, colour of the walls, type of furniture, music, fragrance of the store all help in increasing the sale of the products. Lighting is one of the critical aspects of visual merchandising. Lighting increases the visibility of the merchandise kept in the store.