MANAGEMENT

Detailed explanation-1: -Color dictates a consumer’s perception of a product or service according to the emotion that they associate with the color of that product or service. For instance, a logo that is blue and white often causes a calm, soothing response from a consumer. The colors red, orange, and black will evoke a different emotion.

Detailed explanation-2: -The human brain associates warm colors-such as red, orange, and yellow-with a range of feelings, including passion, comfort, anger, and power. Cool colors-such as blue, green, and purple-have the opposite effect, creating a calming atmosphere that counteracts feelings of anxiety.

Detailed explanation-3: -Red: Passion, Love, Anger. Orange: Energy, Happiness, Vitality. Yellow: Happiness, Hope, Deceit. Green: New Beginnings, Abundance, Nature. Blue: Calm, Responsible, Sadness.

Detailed explanation-4: -Green: Is used in stores to relax the consumer, allowing them to feel at ease. Orange: Creates a subconscious call-to-action: BUY, BUY, BUY! It’s also associated with affordability. Red: When used in pricing is perceived as an indicator of greater savings-more than any other color.