MANAGEMENT

Detailed explanation-1: -Props are very important in the making of a display, and also in the process of creating imagery. They tell a story not only about the product, but also about the brand’s concept or the store’s, the merchandise’s visibility on the market and so on.

Detailed explanation-2: -Visual merchandising is a practice of optimising retail store presentation and displaying goods to highlight their features and benefits better and encourage customer interest.

Detailed explanation-3: -A prop is an item or group of items you use to tell your product’s message. It is usually placed in a window display, floor display or stand alone by an end cap. It can include a PoP display shelf or product display in your retail store. The items are solely for sales support and are not for sale.