MANAGEMENT

Detailed explanation-1: -Display lighting should only be slightly stronger than store lighting to avoid creating a glare on the merchandise. Visual merchandising is a form of personal selling because its artistic aspects focus on the customer’s emotional buying motives. In department stores, mannequins are examples of functional props.

Detailed explanation-2: -A 2021 study found that the most significant factor of VM which influenced customers to make a purchase was shelf management, so pay attention to how you display products around a store.

Detailed explanation-3: -The primary objective of visual merchandising is to attract customers. You want to lure them inside the stores with innovative and creative visual merchandising displays, then define their purchasing decisions with how engaging and captivating your in-store visuals.

Detailed explanation-4: -Why is display considered part of visual merchandising? It encompasses the visual and artistic aspects of the entire business environment.

Detailed explanation-5: -Fixtures are permanent or movable store furnishings that hold and display merchandise. Basic types of fixtures include display cases, tables, counters, floor and wall shelving units, racks, bins and stands. Upscale store may paint or have higher end fixtures.