MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
During the obsolescence stage of the fashion cycle, promotion is used to achieve which action?
A
Emphasize large markdowns
B
Gain customers’ loyalty with reduced prices
C
Introduce trends and create interest in new merchandise
D
Motivate customers and increase desire for goods
Explanation: 

Detailed explanation-1: -An attractive, appealing display of merchandise combined with effective store layout and decor is: visual merchandising.

Detailed explanation-2: -Decline: The fourth stage of the fashion cycle when the market is saturated and popularity decreases. The fashion is overused and becomes dull and boring. As the fashion decreases in popularity, retailers mark down their prices. Promotions center around major clearance or closeout sales of the fashion.

Detailed explanation-3: -Personal selling is the most expensive of the five promotional elements per contact.

Detailed explanation-4: -The main types of advertising in the fashion industry are print advertising, online marketing, and outfitting and event marketing. These are some of the best tips for creating a successful fashion marketing campaign.

There is 1 question to complete.