MANAGEMENT

Detailed explanation-1: -Effective displays are typically clutter-free and surrounded by space to allow all visual focus to be on the products being displayed. The chosen area should be easily viewed as customers enter the store or easily viewed near the register.

Detailed explanation-2: -A focal point is a hotspot that acts as the centrepiece of a merchandising design in combination with styled mannequins or displays, props or signage. These focal points tend to be placed in key sightlines, for example entrances to store departments and are mostly evident in window displays.

Detailed explanation-3: -Elements of Effective Visual Merchandising Balance: Asymmetrical rather than symmetrical balance with the display. Size of Objects: Place the largest object into display first. Color: Helps set mood and feelings. Focal Point: Where product and props/signage and background come together.

Detailed explanation-4: -Why is a focal point so necessary in display preparation? It attracts the customers attention first, before anything else (something that pops out).