MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Functional props include items that hold the merchandise, such as a ____ or hangers.
A
shelf
B
floor
C
closet
D
wardrobe
Explanation: 

Detailed explanation-1: -Retailing And Merchandising In Textiles And Appare Functional props: include anything that holds the merchandise such as mannequins, body forms or fixtures. Decorative props: create a mood provide a setting for the merchandise, and adds to the attractiveness of the display.

Detailed explanation-2: -A prop is an item or group of items you use to tell your product’s message. It is usually placed in a window display, floor display or stand alone by an end cap. It can include a PoP display shelf or product display in your retail store. The items are solely for sales support and are not for sale.

Detailed explanation-3: -Props are very important in the making of a display, and also in the process of creating imagery. They tell a story not only about the product, but also about the brand’s concept or the store’s, the merchandise’s visibility on the market and so on.

Detailed explanation-4: -VM props work to engage potential customers, telling the story of a product or tempting them to make a purchase. They should bring your visual merchandising strategy to life. Props have the ability to showcase products in the ways that they can be used, capturing consumers’ imaginations and encouraging impulse buys.

There is 1 question to complete.