MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

H&M clothing store wants to direct customers’ attention and placeemphasis on specific items. This describes which aspect of interior displays?

A	Merchandise
B	Lighting
C	Props
D	Signage

Explanation:

Detailed explanation-1: -The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.

Detailed explanation-2: -Marketing Essentials Chapter 18, Section 18.1. Page 9. Storefront. A marquee is an architectural canopy that extends. over a store’s entrance.

Detailed explanation-3: -The primary objective of visual merchandising is to attract customers. You want to lure them inside the stores with innovative and creative visual merchandising displays, then define their purchasing decisions with how engaging and captivating your in-store visuals.

Detailed explanation-4: -An attractive, appealing display of merchandise combined with effective store layout and decor is: visual merchandising.

There is 1 question to complete.