MANAGEMENT

Detailed explanation-1: -Product breadth is all about how wide and diverse an assortment is. A retailer that sells many different types of products is considered to have a large product breadth. One example is Walmart, which sells everything from toilet paper and diapers to PJs and jackets.

Detailed explanation-2: -The assortment width describes the range of different merchandise, the assortment depth the variety of individual product groups. If a warehouse/distribution center or retailer manages clothing, food, electrical goods and cosmetics, for example, the assortment dimension is broad.

Detailed explanation-3: -What is Product Assortment? Product assortment refers to a range of products that a retailer or brand presents to its consumers. When strategizing a fashion brand’s ideal product assortment, it is important to consider two elements: Breadth (or width)-how many different types of products a retailer offers.

Detailed explanation-4: -The breadth of the product line refers to the different categories of products in which the brand or company offers products. For Nike, this would include footwear, apparel, equipment, and accessories.