BUISENESS MANAGEMENT
MERCHANDISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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In a furniture store, a window display shows how colorful lamps and pillows can brighten a room. How could an online retailer best provide this kind of information on its website?
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Provide a link to a video showing how to brighten a room with lamps and pillows.
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Let shoppers zoom in on images of pillows and view them from different angles.
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Set up displays with mannequins holding colorful lamps and pillows
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Organize pillows and lamps by color on racks or shelves.
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Explanation:
Detailed explanation-1: -Semi-closed window displays. Open window displays. Elevated window displays. Corner window displays.
Detailed explanation-2: -“Effective window displays incorporate a theme, whether it’s a color, shape, style or category of product”, says Falk. “They should tell a story, communicate an idea”.
Detailed explanation-3: -Window displays are a form of advertisement that allow stores to display what they have to offer, both in stock and creativity. How a store chooses to design their window display shows potential customers how much effort they put into their business and the quality of service customers will receive.
There is 1 question to complete.