MANAGEMENT

Detailed explanation-1: -In department stores mannequins are examples of functional props. Hot Stuff will be a new retail clothing store whose target market is girls, ages 14-21. The store owners should use strong colors and bright lighting to attract their target customers.

Detailed explanation-2: -Functional props: include anything that holds the merchandise such as mannequins, body forms or fixtures.

Detailed explanation-3: -The artificial dolls used by the retailers to display their merchandise (can be anything) are called as mannequins. The mannequins help the customers to know about the latest trend the store offers without sometimes even bothering the sales representative.

Detailed explanation-4: -Mannequins are considered valuable tools for enhancing the shopping experience. Lighting on a product should be stronger than store lighting to draw attention to the merchandise.

Detailed explanation-5: -Perhaps the most striking and effective methodof visual merchandising is the use of mannequins. Mannequins personalize itemsfor consumers. It gives them a much better environment of how an article ofclothing or an accessory will look when they put it on. For example, baby dolldresses are really popular right now.