MANAGEMENT

Detailed explanation-1: -In predicting fashion trends Janae reviews fashion publications, catalogs, and websites. This type of marketing research is: Comparison shopping.

Detailed explanation-2: -Fashion forecasting involves the following activities such as studying market conditions, noting the life style of the people, researching sales statistics, evaluating popular designer collections, surveying fashion publications, observing street fashions etc. Observation is not enough.

Detailed explanation-3: -Trend forecasting in fashion aims to create a story using shapes, design elements, colors, fabrics, and trims. Trend forecasters make reports and mood boards that designers use to create new clothing and accessories for brands.

Detailed explanation-4: -Short term forecasting: Short term forecasting is usually done for one or two years. What kind of color will come in fashion, what style will be accepted as fashion is known through this forecasting. It is considered as an internal business matter. Short term forecasting is made based on recent trends.

Detailed explanation-5: -Long-term fashion trend forecasting is the big picture trend that brings major meaning to the fashion business such as demographics, the way clothes are made and sold, and lifestyle. Duration is usually 5-10 years. Considers demographic, economic, social and sometimes political aspect of consumers.