MANAGEMENT

Detailed explanation-1: -Brands influence consumer behavior by finding ways to fit in with consumers’ “self-image”. Adverts show levels of happiness and types of lifestyles that consumers want to have-and those act as symbols of what the brand represents.

Detailed explanation-2: -Customer perception is influenced by both direct and indirect interactions with your business. Factors such as social media, online reviews, pricing, quality, influencers, and CX all affect consumer perception.

Detailed explanation-3: -The employees, the marketing campaigns, the investments as well as all the factors which come into play will have a massive influence on your branding performance. If you want to invest time, focus and money into these aspects, you’ll skyrocket your chances of becoming a big name within your industry.

Detailed explanation-4: -Brand association will impact the consumer buying pattern and behaviour. These associations will affect your decision positively if the brand image is positive, from this way the customer purchase the product again and again and repeat its purchase.