MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Jason bought a new, designer suite because of how he feels while wearing it. Which buying motive did he experience?
A
Emotional
B
Impulse
C
Patronage
D
Rational
Explanation: 

Detailed explanation-1: -If a customer is having difficulty making a buying decision, the salesperson should quit showing them additional merchandise. The standing-room-only close is used when the price of a product will soon increase. The first attempt to get a customer’s agreement to buy is a trial close.

Detailed explanation-2: -Rational motives are reasons to purchase based on facts or logic. Rational motives include factors such as saving time or money or obtaining the highest quality or greatest value. Rational buying motives may influence many purchases, but they are especially important for expensive purchases.

There is 1 question to complete.