BUISENESS MANAGEMENT
MERCHANDISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Juan is helping a customer with a purchase. The customer cannot decide which item to buy. At this point, Juan’s best course of action to help his customer reach a buying decision would be to:
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Show the customer more new merchandise.
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Stop showing additional items.
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Demonstrate another product.
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Use the standing-room only close.
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Explanation:
Detailed explanation-1: -Juan is helping a customer with a purchase. The customer cannot decide which item to buy. At this point, Juan’s BEST course of action to help his customer reach a buying decision would be to: Stop showing additional items.
Detailed explanation-2: -If a customer is having difficulty making a buying decision, the salesperson should quit showing them additional merchandise. The standing-room-only close is used when the price of a product will soon increase. The first attempt to get a customer’s agreement to buy is a trial close.
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